Top 4 Free Tools For SMEs Owners - An SEO Guide

The amount of tools that we see launching and developing for not only bloggers or webmaster, but also small business and their owners.

Small business owners have a tough job — long hours, uncertainty, taking risks with the hope of rewards. Fortunately, there are countless tools, applications, and software platforms available to help make things easier for people who own or run a small business.

Whether you plan on keeping your business small, want to see more profits, or need to expand in size and scope — these essential tools will help you build, manage, and guide your business on the path to success.

1. Google Analytics

This could potentially be the most overlooked marketing tool that any new or established small business should have. There are plenty of rumours that Google uses Analytics data to rank your website, but whether that is true or not, we are likely to never find out.

Google might say it’s not so, but it very well could be, the huge volume of sites that use Analytics would make it that much easier to make a user friendly search engine.

Google Analytics is free, easy to install on your website, and will give you invaluable insight into how your website is performing and what customers are doing while interacting with your site.

2. MailChimp

Mailchimp is an online email-marketing platform that is easy to use and packed with features. Use it to create, send, and track email-marketing campaigns. You can also manage contacts and segment your customer lists, create automated emails for added efficiency, and measure results with detailed reports to improve success.

This isn’t the only email subscription service/tool out there, there are plenty of others, like AWeber, but I clearly prefer MailChimp, especially because of the free option it offers to new users. Anything up to 2,000 subscribers and 12,000 emails per month is completely free of charge. This is a great offer than any small business should take advantage off – straight away!

You can let your subscribers know about new posts by utilized the Feedburner mail function, like I do on my subscribe page, and the rest of the content, like product launches and new offers can easily be sent through MailChimp – to people who signed up for such news in the first place.

10,000 email subscribers with unlimited emails is only going to cost you $80/per month. Incredible value for one of the greatest email list services out there.

3. Populr

Populr is a service that offers creation of single pages, which we might otherwise know as landing pages. The ideas is that you can create a page for literally anything and point your domain to it. This would be best used when you are preparing to launch a new product, and through Populr you can create an amazing and professionally looking page that will help people understand everything about what you do and your businesses vision.

Things like analytics and pre-made designs come integrated into the service, and with the free plan you will be able to:

1. Unlimited Published Pages
2. Point 3 domains at your account
3. Drag and Drop Editing
4. Sharing
5. Collaboration
6. Video Recording
7. 12MB Document Limit
8. Prominent Populr branding

Paid upgrades will let you allocate teams and integrate other analytics solutions like Google Analytics, and of course increased space and sharing limit for documents. Give it a try and see how you like it, it’s free!

3. Analytics SEO

One of the most sought after tools out there, are the ones that help you track your rankings on search engines and across the web. Analytics SEO is kind enough to offer a free plan to anyone who is interested.

It’s of course, not a whole lot to play with, but like I said, the tiny amounts can help us test the waters and see for ourselves if the tool we are using is something we’d like to invest our money into.

It’s actually a great business plan and is much nicer than to have a 30Day Trial that simply ends and you cannot gain access to it anymore, not if you don’t pay for it.

I think I have covered most of what I wanted to cover. These really are the tools you should be looking to invest your time into, in order to see what your business might be missing.

It’s all about statistics, analytics and engaging customers these days. Having to do those tasks all by yourself can become incredibly time consuming and stressful to say the least.

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